Microblogs are the fastest mass media mankind has ever produced.

Writing made it possible that the first cities were founded and organized.

The Roman highways were very important for the organisation of the Roman Empire, because the news could travel quite far from any corner of the Empire to Rome.

Printed books made the Renaissance possible.

Newspapers and pamphlets changed the world in their time, as did radio and later television.

But none of those media made it possible for a message to travel immediately to a wider world public on the moment of notification.

Microblogs have that power.

Having microblogs in the USA, Europe and Asia; for mainly English, Spanish, Chinese, Indian, Polish, French, Italian, Dutch, Turkish and Korean audience, means being able to spread information instantly all over the globe.

In combination with more classical blogs and social media sites this new mass media is extremely powerfull.

It's the first really global information highway for knowledge.

Yesterday it took 50 years before a scientific breakthrough came to be known to the public, today it might only take 5 minutes.

Expert on any given topic will be those people being able to take to time for reading and comprehending the latest information published on that domain of knowledge.

This medium is revolutionizing human society on a scale never seen before and we're only at the very beginning of this evolution.

Never before human knowledge has been shared on this (international) scale at this (immediate) pace.

Glocality rules...