Opening

The regular meeting of the DataPortability Project's Communication Action Group (CAG) meeting was called to order at 2110 on June 25th 2009 UTC via teleconference by the chairperson Alisa Leonard-Hansen.

Present:
Alisa Leonard-Hansen
Elias Bizannes
Jay Myers
Phil Wolff
Chris Lunt

A Approval of agenda

The chair Alisa Leonard-Hansen proposed the following agenda:
1) Recap on previous discussions
2) Open issues
3) New business

B Approval of minutes

• The minutes of the CAG June 18th 2009 as submitted by Elias Bizannes were accepted by the chair and those members present

C Recap on previous discussions

• The chair informed the non-members present about discussion to date. Discussions centred on the membership rules, the analysts group now amalgamated with the CAG, resouces and the roadmap.

C Open issues

• The Assets & Services Matrix is yet to be completed. It was resolved that the final matrix is to be submitted next week, and consequently the CAG will make decisions on subsequent usage of assets.
• The action item from the previous week on the Twitter account was discussed. The chair informed that all recognised members of the CAG have now been added, and that it's been tested by Alisa, Elias, Daniela and Jay.
• The action item of the video show was discussed. The chair clarified questions on the new initiative
  • it would be no more than three minutes
  • it would be primarily news focussed
  • it would have updates from analysts or officers from the DataPortability Project
  • YouTube was to be used for the brand channel, and Facebook will also be used as the prime distribution method (fan page).
• Chris Lunt asked what would be the metric for the videoshow
  • The chair stated that it was linked to the 2009 DPP strategic goal of 'awareness'
  • it would be measured by 'who's talking' about it; distribution through views; interaction through inbound links; and other metrics such as comments made
  • Tubemogul was discussed as something that would be used for distribution
• Phil Wolff raised questions on the feasibility and the required resources
  • Elias Bizannes says he believes only three people are need: two hosts, and a video editor
  • The chair says she has identified someone who would be willing to edit the video

D New business

• Phil Wolff raised that the dataportability.org website needed review
  • he claims that it lacked being "live": no real time action from the blog, Twitter and other social media discussions are shown on the website
  • was moved to add this to the agenda and for further examination next week
• Phil Wolff asked about having an editorial calendar
  • The chair said this could not be done until the distribution outlets were finalised pending the assets matrix
  • Agreed that a sample calendar would be sent by the next week by the chair for discussion

E Agenda for next meeting

• Accept and finalise the Assets & Services Matrix
• Mockup for proposed website redesign
• Sample editorial calendar

Adjournment

Meeting was adjourned at 2154 UTC by the chair Alisa Leonard-Hansen. The next general meeting will be at 2100 UTC July 2nd 2009

Current members and changes to membership of the CAG

The following were recognised as members of the CAG:

• Alisa Leonard-Hansen
• Daniela Barbosa
• Elias Bizannes
• Jon Connelly
• Jay Myers

The following people have attended one CAG meeting, and will be eligible for membership if they attended another three meetings

• Phil Wolff
• Chris Lunt

Recognition

Minutes submitted by: Elias Bizannes
Approved by: